“Do anything except what’s right in front of you”: Matt Dorfman on designing book covers
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
The New York Times Book Review art director speaks about reading every manuscript he designs for, embracing bad ideas, and why collage remains one of his go-to tools for making audiences find new things in familiar subjects.
