Djokovic’s wolf spirit comes alive in Lacoste’s custom Roland Garros jacket
Culture Index
Score Breakdown
Relevance
14/25
Freshness
18/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Novak Djokovic walked onto Court Philippe-Chatrier at Roland Garros this week wearing more than a warm-up jacket. The piece, custom-created by Lacoste creative director Pelagia Kolotouros, marks his record-tying 22nd main-draw appearance at the French Open and brings back one of tennis’s most personal symbols: the wolf. Lacoste designed the piece specifically for Djokovic, whose […]
