Disrupt this: The most misused word in 2012
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
Thirty years ago, the word “disrupt” meant something you did in class, and in doing so you got sent home with a note featuring the word in red cursive ink. I know this from personal experience. It was also something that happened to electricity supplies, sex or church services. It was not a good thing.
