Disney Plans to Open ESPN Fan House to Help Advertisers Reach Sports Fans in New Ways
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans closer to the sports they enjoy — and make advertisers part of the exchange. The new “Fan House” will debut […]
