Disney extends F1 partnership into 2028
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
Disney has extended its Formula One partnership, which was originally launched in 2025, until 2028. The partnership will also now feature Pixar’s Cars alongside the original Mickey & Friends line up. Lightening McQueen will appear at the Formula 1 Pirelli Grand Premio D’Italia 2026, with an all new look. Titled ‘Fuel the Magic’, the collaboration...
