Disney chops up its logo to ask ‘Hu Dis?’
Culture Index
Score Breakdown
Relevance
11/25
Freshness
24/25
Authority
18/20
Brand Signal
13/15
Depth
5/15
5-Axis Cultural Radar
Disney+ has sliced up its famous wordmark for a Canadian outdoor campaign promoting Hulu shows available on the streaming platform. Created by agency Courage, the ads pair the green ‘Hu’ from Hulu with ‘Dis’ from Disney to ask a familiar text-message question: ‘Hu Dis?’ Two brands, one line, and a fairly relaxed approach to the […]
