Disney and Formula 1 bring ‘Fuel the Magic’ campaign to UK for British Grand Prix
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
16/15
Depth
6/15
5-Axis Cultural Radar
Disney and Formula 1 are bringing their “Fuel the Magic” campaign to the UK for the first time with a major retail and entertainment takeover around this year’s British Grand Prix. The partnership will see Disney launch new limited-edition products, live performances, character experiences and retail activations across Silverstone and London. The campaign marks the...
