Dior lands Taylor Swift wedding coup in blow to Chanel
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
9/15
5-Axis Cultural Radar
Christian Dior has scored a major celebrity endorsement win after Taylor Swift and Travis Kelce wore haute couture designs by creative director Jonathan Anderson for their wedding in New York. The couple, who married at Madison Square Garden on 3 July, both wore custom Dior looks created in the luxury house’s ateliers at 30 Avenue...
