Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
10/15
Depth
4/15
5-Axis Cultural Radar
Digiday+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
