‘Digger’ Is Smug, Cynical, And Perfectly Timed
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
On the night of May 10, 1968, the most storied night in the last century of French civil unrest, nearly 40,000 students faced off against policemen in the Latin Quarter of Paris—one of the largest crowds the city's swelling protest movement had yet assembled. Famously, cobblestones were torn up from the streets to erect barricades. By the time morning broke, hundreds of demonstrators had been beat