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Diet Coke’s ‘Canny Pack’ Gives ‘The Devil Wears Prada 2’ A Quirky Couture Twist

Design Taxi 04 May 2026 -83m ago
Diet Coke’s ‘Canny Pack’ Gives ‘The Devil Wears Prada 2’ A Quirky Couture Twist
76
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Diet Coke has unveiled the quirky couture ‘Canny Pack,’ a leather accessory designed to hold a single slim can, as part of The Devil Wears Prada 2 campaign. Hand‑crafted and tied to fictional designer James Holt, the bag mocks fashion excess while remaining wearable. Despite hype, it won’t be sold at retail, appearing instead in exclusive giveaways and a Saks Fifth Avenue activation where artisans
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