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Diesel’s It-Bag Bid Is D-One and Done

Highsnobiety 06 October 2026 11h ago
Diesel’s It-Bag Bid Is D-One and Done
63
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
Relevance Freshness Authority Brand Depth
Ever since “it-status” entered fashion’s sphere and spread with an almost airborne virality, it seems “it” is all we can think of: it-girls, it-shoes, it-bags. But what exactly is “it”? For as long as that fine specimen of a prefix has emerged, we’ve been trying to figure out precisely just that: good genes or good taste, or so goes the discourse.
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