Did We Really Need Ramp’s “Bill Pay The Musical”?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
A few weeks ago when I learned that the fintech company Ramp was putting on an original musical for one night at the Broadhurst Theatre, I felt a mix of intrigue and exhaustion. Last year, when they coordinated a big marketing stunt starring Brian Baumgartner from The Office as a CEO locked in a glass […] The post Did We Really Need Ramp’s “Bill Pay The Musical”? appeared first on InsideHook .
