Did Coca-Cola take the ‘fridge cigarette’ too far?

For any brand, a major redesign is a make or break moment. But for legacy companies with decades of clout behind them, the stakes are even higher. So when Coca-Cola unveiled a new global visual identity this week (it has not yet launched in the North America market), it also gave the internet something to talk about. [Image: Coca-Cola] The new identity retains the 140-year-old brand’s unmistakable