Dick’s plots 100 Lids shop-in-shops by the end of the summer
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
A partnership featuring licensed and lifestyle headwear is already available at 46 locations and will expand nationwide in the months to come.
