Dick’s, like many vacationers, is spending the summer in the Hamptons
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
A rotating pop-up will highlight the retailer’s private brands with curated assortments and event programming, Dick’s Vice President of Vertical Brand Marketing Aimee Watters tells Retail Dive.

