DHL’s Spencer Conday on how heatwaves are reshaping Christmas run-up
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
The festive period may be months away, but Christmas calendars are already landing on doorsteps, even as the UK undergoes record heatwaves. It might feel wrong, opening a cardboard advent calendar while the weather forecast app reads something close to 34 degrees, but for the people who actually move Britain’s Christmas stock from factory to...
