Desperados turns frozen beer into festival jacket air-con

Desperados has teamed up with designer Paolina Russo to create the Freeze-Fit, a limited-edition festival jacket powered by frozen beer. The wearable brand campaign combines thermochromic fabric, hidden fans and an integrated cooling system with Desperados Freeze, the beer brand’s new frozen slush serve. The idea tackles a small but familiar piece of festival behaviour: […]