Desigual casts Elon Musk’s daughter opposite a robot that won’t obey
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Desigual has cast Vivian Jenna Wilson, Elon Musk’s estranged daughter, alongside a malfunctioning humanoid robot for Born to Disobey, its FW26 brand campaign turning AI, automation and human unpredictability into a pointed gag. The robot, DESI84, is supposedly built to help with everyday tasks. Wilson has other ideas. She walks it on a leash, uses […]
