Designing Delicious: Pizz’Amici
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
By Kelsey Carrera "I want people to come here and feel like they're home," says Cecily Federighi, one half of the pizzaiolo couple behind tavern-style hotspot Pizz'Amici. Cracker-thin and carved into handheld squares, Chicago's lesser-known pizza tradition is the antidote to the city's much-maligned deep dish stereotypes. As lore goes, post-Prohibition tavern owners would ply […]
