Designer of the Day: Adam Goldston and Ryan Goldston of APL
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
When twin brothers Adam and Ryan Goldston, both former two-sport athletes at the University of Southern California, launched the Concept 1 basketball shoe in 2010, the NBA outlawed it within months, deeming its patented Load 'N Launch technology an "undue competitive advantage." Rather than a setback, the ban became the brand's origin story, proof that […]
