"Design isn’t something you look at, it’s something you live in": 5 questions with Wybe Magermans
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
WMH&I's director of strategy & growth discusses the flaws of design pretending to be strategy and the future of the creative industry.
