Design as a unifying language: Arsh Raziuddin on how her World Cup identity united NYC

Designer, illustrator and creative director Arsh Raziuddin gives the New York Nicer Tuesday’s crowd an look behind the curtain of her career to date, demonstrating how her background in editorial and book cover design shaped her approach to image making and how all her work – particularly her identity for Mamdani’s NYC World Cup campaign – has been about using the power of design to build communit