Democracy meatballs: why IKEA is the place for Swedes abroad to vote
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Sweden’s election is on September 13. In Brisbane, Adelaide, Auckland and Hyderabad, citizens voted inside the furniture giant’s blue-and-yellow stores.
