Demna opens up shop for his ‘quintessentially Gucci’ sophomore show
Culture Index
Score Breakdown
Relevance
3/25
Freshness
22/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Taking place in a specially constructed Gucci ‘store’ that teased his new retail vision, Demna’s S/S 2027 show for the house, held in Milan this afternoon (25 September 2026), saw bourgeois dress codes meet a pulsating sex appeal
