‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.
