De Beers supports Desert Diamonds with bridal addition
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
To boost the campaign, the group is partnering with New York-based goldsmith Kindred Lubeck, who will produce her first collection of wedding jewelry using the Desert Diamonds line.
