Data Unfiltered—Epsilon’s Kate Sirkin on how human-led insights decode consumer behavior, even as AI scales
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Sirkin describes AI as a tool marketers can use to understand not just the who, but the why.
