DATA: first-time buyers represented 63% of email orders during peak season
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
During last year’s retail peak period, which for Intuit Mailchimp runs from Halloween to New Year, personalisation and AI-powered campaigns proved to be true differentiators. A new report Breaking Through Peak Season Noise looked to highlight how intelligent marketing, or using data with AI and automation, can help businesses make more informed peak decisions. Mailchimp...
