Data: 47% of Amazon Prime items set to be returned
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
With Amazon’s latest Prime Day event [running 23 – 26 June], a new study has estimated that nearly half of the items purchased during the member discount day will be returned. An estimated 61 million items are expected to be returned by UK shoppers following this year’s event, according to new research by Manhattan Associates....
