Darren Day on how Clarks’ latest campaign allows it to ‘remain true’

Clarks’ latest campaign asks consumers to reconsider what shoes they wore. Darren Day, Clarks’ chief marketing officer, explains that the basis of the campaign came from wanting to understand its consumers needs. So it asks a very simple question- “Are You Wearing The Right Shoes?”. The campaign is centred around Clarks‘ comfort technology, C360 Foam,...