Danone Acquires Protein Drinks Maker Huel in €1 Billion Deal
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
9/15
5-Axis Cultural Radar
Huel, which counts actor Idris Elba and TV presenter Jonathan Ross among its investors, has agreed to be acquired by the French consumer goods group in a deal worth about $1.2 billion.
