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Daniel Landver knows what makes an influencer brand work

Glossy 04 June 2026 5h ago
Daniel Landver knows what makes an influencer brand work
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Relevance
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Freshness
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Authority
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Brand Signal
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Relevance Freshness Authority Brand Depth
Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand launches of the past decade. Think: Patrick Starrr's One/Size, Alex Cooper's Unwell (beverages), Mikayla Nogueira's POV Beauty and Alix Earle's recently launched Reale Actives, to name a few.
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