Dad hat brand ’47 goes global with a new marketing campaign, ‘Worn Worldwide’
Culture Index
Score Breakdown
Relevance
15/25
Freshness
18/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
For its latest campaign, Boston-based baseball cap brand '47 taped five different "vignettes" to show how people from artists to fishermen are wearing their hats abroad.


