D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
