Cymbiotika sold 200 million liposomal sachets. Now it’s taking on the beauty supplement market
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
In a lot of ways, supplement company Cymbiotika has perfected the form factor and distribution for modern day vitamins. Now, it's taking on the beauty supplement category with a splashy, fashion-forward advertising campaign made with OBB Media. Durana Elmi, co-founder of Cymbiotika, joins the Glossy Beauty Podcast to walk through the strategy behind the launch.
