Currys names shop-floor veteran as new boss as Baldock exits for Boots
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Currys has promoted company veteran Fredrik Tonnesen to chief executive, replacing Alex Baldock as he prepares to take the top job at Boots. Tonnesen, who currently leads Currys’ Nordics business, first joined the electricals retailer 20 years ago as a sales assistant. He went on to become managing director for Norway, before taking on the...
