Currys launches ‘Track the Tech’ as 880 million unused tech items sit in homes
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Currys has launched a new campaign to encourage more consumers to recycle unwanted technology, as research shows a third of Britons are still holding onto their first-ever mobile phone.


