Culture is infrastructure—and Stockholm is betting on it
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
The country that gave the world ABBA punches far above its weight in global pop music. In early April, Zara Larsson was the fourth-biggest female artist on Spotify, behind Taylor Swift, Olivia Dean, and Raye. The month prior, Larsson had become the first Swedish artist to top the Billboard Global 200. Her fans were delighted. So were Swedes. Sweden’s music industry is a clear example of soft power
