Crocs hatches six-foot mascot Niles to build a new social universe

Crocs has brought the crocodile hidden in its logo to life as Niles, a six-foot reptilian mascot designed to become a long-term character across social media, campaigns and live activations. Named after the Nile, Niles was teased through videos showing a giant egg and countdown clock before hatching onto Crocs’ social channels last week. His […]