Cricket Australia to proceed with privitisation of Big Bash League
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
10/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
The Big Bash League is to be partially privatised, beginning with the sale of the struggling Melbourne Renegades, Cricket Australia announced on Tuesday. The governing body wants to bring in private investment to the T20 competition as it looks to shore up the game’s financial future which has come under threat from lucrative leagues abroad. “Beginning the sales process for the Renegades allows us
