‘Creepy’ Listening Tool for Targeted Ads Didn’t Actually Work, FTC Says
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Three firms will pay nearly $1 million for selling “Active Listening” technology that they claimed tapped people’s phones for advertising. The FTC alleges the “tech” was just pricey email lists.
