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Creators are moving up their holiday content calendars

Modern Retail 21 September 2026 2h ago
Creators are moving up their holiday content calendars
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Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
Relevance Freshness Authority Brand Depth
Creators and brands are starting holiday campaigns months early to build awareness and test sales strategies. In turn, the campaign calendars have shifted to feature Christmas content as early as August.
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