Could Marriott Debut a New Hotel Chain?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
What does it mean when a hospitality giant debuts a new brand? The last few months have seen a few examples. Late last year, Hilton announced the Outset Collection, a wide-ranging group of spaces that


