Coty is pivoting CoverGirl to Gen X market amid 1% decline in net revenue
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
The CoverGirl and Rimmel owner reported a 1% decline in net revenue to $1.28 billion, due in part to the Middle East conflict and poor sell-through. But the company is hoping to reinvigorate its classic drugstore brands by targeting the Gen X market.
