Coty is betting its booming Boss fragrance franchise can win over women
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Coty is expanding Boss Bottled, the nearly three-decades-old flagship franchise within its Boss fragrance business, to women’s fragrance for the first time. The aim is to turn its strength with male consumers into a broader, dual-gender business.
