Cotswold Outdoor Group’s CEO on what building a retail media network really takes
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
A year ago, Cotswold Outdoor Group launched its retail media network, writes Jamie Kristow, CEO of Cotswold Outdoor Group. Since then, we have been cited in trade press, referenced at industry conferences, and held up as an example of what specialist retail can do when it stops thinking of itself merely as a place to...
