Cotswold Outdoor Group hails HOKA sales uplift from retail media push
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
10/15
5-Axis Cultural Radar
Cotswold Outdoor Group has reported a sales uplift from a retail media campaign supporting the launch of the HOKA Mach 7 trainer. The four-week campaign ran through Runners Need, which is part of Cotswold Outdoor Group, and was powered by Zitcha’s retail media platform. It combined in-store digital screens across 13 shops with on-site placements,...
