Corona turns sunset shadows into a giant beer bottle ‘posters’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Corona has turned sunset itself into a series of ‘living posters’, using the long shadows cast across Cape Town to form the silhouette of a beer bottle for a few fleeting minutes each evening. Titled ‘Sun Shadows’, the work was created by Boundless, agency of record for Corona in South Africa, and captures the exact […]
