Cornetto brings Susan Boyle to Little Venice for a jingle comeback
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Cornetto has launched Cornetto Max with a Susan Boyle-fronted remix of its classic Just One Cornetto jingle, turning a nostalgic brand asset into an unexpected summer pop moment. The Golin-created PR campaign moved from online speculation to real-world spectacle this week, after paparazzi-style teaser images of Boyle’s apparent studio comeback sparked huge social chatter and […]
